Last updated: May 2026 — James Whitworth, Lincolnbesmarter
At Lincolnbesmarter (lincolnbesmarter.co.uk), operated by James Whitworth, we believe that every visitor to our site deserves to know exactly how we operate and how we generate revenue. This page explains our affiliate relationships in plain, straightforward language so you can make fully informed decisions about the content you read here.
Some of the links featured on Lincolnbesmarter.co.uk are affiliate links. This means that when you click on a link to a non-UK casino operator or related service and subsequently sign up or make a deposit, Lincolnbesmarter may receive a commission or referral fee from that operator at no additional cost to you. These commercial arrangements help fund the running costs of this website, including research, writing, testing, and ongoing site maintenance.
Affiliate partnerships are a standard and widely accepted practice across the online publishing industry. They allow independent review platforms like ours to operate freely without charging readers directly for access to information.
When you click an affiliate link on this site, a small piece of tracking technology records the referral. If you then complete a qualifying action — such as registering an account or depositing funds — the casino operator confirms that action and a commission may be payable to us. This process is entirely invisible to you as a user and has no effect on the price, terms, or bonuses you receive from any operator.
No. Our editorial content is completely independent of our commercial relationships. James Whitworth writes and oversees all reviews and recommendations published on Lincolnbesmarter.co.uk with one priority in mind: providing honest, accurate, and genuinely useful information to UK players exploring non-UK casino options in 2026.
Affiliate commissions are never a factor in how an operator is rated, scored, or described. A casino that pays a higher commission rate does not receive a more favourable review. Equally, an operator that pays no commission at all may still be referenced, discussed, or recommended if it serves the interests of our readers.
Every non-UK casino reviewed on this site is assessed using a consistent, structured methodology. James Whitworth evaluates each operator across several key categories before any recommendation is made:
No operator receives a favourable review simply because an affiliate agreement is in place. Negative findings are always disclosed clearly and honestly.
James Whitworth is the author, editor, and owner of Lincolnbesmarter.co.uk. With extensive experience researching and evaluating online gambling platforms available to UK players, James applies rigorous standards to every piece of content published on this site. His goal is to cut through misleading marketing and give readers the factual, balanced information they need to make safe and informed choices.
If you have any questions about our affiliate relationships, how this site generates revenue, or how our reviews are produced, please feel free to get in touch. We are committed to full transparency and will always respond honestly to reader enquiries.
Last updated: 2026 — Lincolnbesmarter.co.uk