Email marketing is a highly effective tool for small to medium-sized businesses to reach and engage with their customers, prospects, and leads. It involves sending targeted emails to a list of subscribers who have opted in to receive communications from your company. These emails can be promotional, educational, informative, or a combination of these.

Why is email marketing used? Because it is an affordable and measurable way to build relationships with customers and leads and to drive sales and revenue. Even with the saturation of advertising campaigns on social media, email marketing is still 40 times more effective than social media at reaching your target consumer. Here are some ways you can use email marketing to boost your business:

A newsletter is a regular email sent to subscribers with updates, news, and promotions related to your business. It can help you build brand awareness, keep your customers informed, and encourage them to make a purchase.

Email is a great way to announce special offers, discounts, or limited-time deals. You can segment your email list and send targeted offers to different groups of subscribers based on their preferences or behaviour, or even their geographical location.

Do you sell your products online? You probably notice customers sometimes adding items to their cart but not actually checking out. If a customer adds items to their cart but doesn’t complete the purchase, you can send them an email reminder to come back and complete the transaction. This can be a powerful way to recover lost sales. Consider adding a special discount code to abandoned cart emails to encourage customers to check out.

Use email to solicit feedback from customers about their experience with your product or service. This can help you identify areas for improvement and build stronger relationships with your customers. You can include a link to your Google Business Page, Trustpilot, or your preferred review page.

If you have a list of leads who have shown interest in your product or service but haven’t yet made a purchase, you can use email to educate them, build trust, and move them closer to making a buying decision. Segmentation is a feature offered by many email marketing platforms which can help you divide your email lists into leads, existing customers, highest-spending customers, and more so you can target the right people with your lead-nurturing emails.

There are many email marketing software options available, each with its own features and benefits. Here are a few popular examples:

1. Mailchimp

Mailchimp is a popular email marketing platform that offers a wide range of features, including email templates, automation, audience segmentation, and analytics. It is a great option for small businesses that are just getting started with email marketing.

2. Constant Contact

Constant Contact is another popular email marketing platform that offers email templates, automation, list management, and reporting. It is known for its ease of use and customer support.

3. ConvertKit

ConvertKit is an email marketing platform designed specifically for bloggers, creators, and online businesses. It offers features such as customizable opt-in forms, automation sequences, and integrations with other marketing tools.

4. Hubspot

Hubspot is a full-featured marketing automation platform that includes email marketing as one of its many features. It offers a wide range of marketing and sales tools, including CRM, social media, landing pages, and analytics.

Email marketing can be a powerful tool for businesses to reach and engage with their customers, prospects, and leads. By using targeted, relevant, and valuable emails, you can build relationships with your audience and drive sales and revenue. With a wide range of email marketing software options available, there is no reason why you can’t leverage the power of email marketing to grow your business.

If you want to try out email marketing but don’t know where to start, get in touch with the Lincoln Be Smarter team to find out more about email marketing and other forms of digital marketing that can help you to boost your business. Email us at lincolnbesmarter@lincoln.ac.uk to get in touch with the team.