Pixel marketing is a powerful tool that businesses can use to optimise their advertising campaigns and website performance. Thanks to Lincoln Be Smarter, businesses can now access grant funding to adopt digital technology, including pixel marketing. In this article, we’ll be covering what pixel marketing is, and how it can benefit your business. We’ll also give you advice on how to adopt this strategy for your business.

Pixel marketing is the process of placing snippets of code or invisible images, known as pixels, on web pages to collect information about website visitors and track their activity. This information can then be used to enhance advertising targeting and optimise website performance.

Advertisers can use the data collected to take specific actions, such as increasing online purchases, and study their ROI to see the best place to put their resources. For example, if pixel marketing picks up on the fact that a majority of your audience head straight to your contact information, you could make this a central page on your website.

One of the main advantages of using pixel marketing is that it can save you money by only focusing on areas that will perform well instead of blindly marketing. This will also increase the power of your marketing, allowing you to fine-tune your strategy for better results.

With pixel marketing, you can analyse data like click-through rates, highlight customer behaviour and patterns, and optimise ads across all platforms. With this information, you’ll be able to invest your time and effort in a more effective manner.

There are several types of pixel marketing, including retargeting pixels and conversion pixels. Retargeting pixels store a user’s details when they visit a website and deploy advertisements to them later on, to maximise the chances of closing a sale. Conversion pixels track sales from an advertising campaign so you can evaluate its success.

It is important to be wary of privacy concerns when using pixel marketing, as you are collecting data from people. It is essential to have a clear privacy policy and make sure that you are transparent about how you are using customer data.

There are also several pixels that you can use yourself to improve your advertising strategy. For example, Meta Pixel can help you measure the effectiveness of your adverts and the conversion funnels, while DoubleVerify can track the overall effectiveness of your marketing.

Google Analytics tracking code measures audience demographics, user behaviour, and conversion rate, while Google Ads can drive awareness and track revenue. Crazy Egg is another useful tool that allows you to see heat maps of where your visitors click often and improve your website.

Pixel marketing is a powerful tool that can help businesses in Lincoln optimise their advertising campaigns and website performance. With the grant funding provided by Lincoln Be Smarter, businesses can adopt digital technology and take advantage of the many benefits of pixel marketing to increase the efficiency of their ad spending. Want some professional advice and support with digital marketing? You can email the Lincoln Be Smarter team at lincolnbesmarter@lincoln.ac.uk, or to book an online chat, just click the button below.