Meetings In The Metaverse
Billions will be able to live, work, play and interact with each other in the metaverse. It’s expected to use a combination of augmented and virtual reality – but it is still very much a work in progress.
As the technology develops, more and more businesses like yours are beginning to see the merits of the metaverse. In this article, reasons why you should use the metaverse for business will be discussed, as well as how it is expected to improve working.
Why Use The Metaverse?
The metaverse is much more engaging when used for work: 42% of 18 to 24-year-olds said they want an office metaverse. Bill Gates predicts that most virtual meetings will move ‘to the metaverse, a 3D space with digital avatars’ in the future.
Also, the metaverse boasts instant access to a constant stream of data, with the ability for live updates – virtual meeting rooms where writing on a whiteboard appears for everyone! Remote workers can join business meetings from the comfort of their own homes, leading to a more enjoyable work experience.

Metaverse Brand Opportunities
Battenhall is a company which is fully embracing the metaverse, with a presence on multiple metaverse platforms. They argue that it has plenty of potential for marketing and communications, and they offer virtual world design, creation and management as part of their services.
The metaverse will be a collaborative space for corporate businesses to interact with and market to their audience through immersive marketing campaigns. Hyundai has a metaverse experience on the popular game Roblox. The platform is pioneering these digital experiences, with 67% of its player base being under 16 years old – as a business, it could be wise to explore what could come next.
Engaging With The Metaverse
There is a metaverse platform specifically for business use – ENGAGE Enterprise Metaverse is used extensively for virtual events, corporate communication and training. Lenovo, HTC and KIA are just a few of the prominent companies using it.
The metaverse has a huge annual revenue, however, this is also because the fully immersive technology carries an extortionate price tag. For SMEs, it’s best to start small – try using a web-based metaverse platform, so every member of your team has the opportunity to join. There are even start-up companies calling the metaverse their home.

Real-World Use Cases
Paramedics, firefighters and police officers can benefit from safe training away from the immediate danger of real emergencies, especially if they are new to the job. Similarly, those who may not be confident, or are at risk of impacting the business if they make mistakes, can complete refresher training or team-building exercises through the virtual sphere.
Improvements can be made to business operations through the use of digital twinning – the creation of a virtual world to mirror the actual location of the business. Here, realistic tasks can be carried out in a safe environment, guidance can be overlaid using augmented reality, or tours can be given before an employee even steps onto the premises.
Conclusion
The metaverse is marketed as a boundless, immersive and social atmosphere which will completely revise the way the business world operates. There are more drastic (creating your own virtual world) and subtle (having an online meeting room) options for businesses of any size to explore.
More and more companies are flocking to the metaverse – will you join them? To discuss the metaverse, or any other digitalisation strategies, get in contact with Lincoln Be Smarter.