Digital technology uses tools and systems to automate business processes and improve the customer’s experience.

This article will explore five of the most significant digital technologies your business should be using. These technologies are AI, Cybersecurity, Cloud Computing, AR / VR, and Advanced Connectivity.

Artificial intelligence is the process of computers performing tasks that usually require human intelligence. It can revolutionise various industries by automating mundane tasks, improving operations, and making intelligent decisions based on analysed data. AI can benefit small businesses by lowering costs and eliminating repetitive tasks.

Chatbots also offer the ability to automate routine customer service tasks, improving efficiency and freeing up staff for more complex tasks. An example of a Chatbot is the Jenny bot by Slush.

ChatGPT is an AI technology that generates human-like text responses. ChatGPT can be used to automate tasks and improve efficiency. One example includes writing product descriptions in a natural language, saving time and increasing accuracy.

Writing software such as Jarvis AI can also automate mundane tasks like categorising emails and identifying leads, enabling automated decision-making based on the data analysed.

Automating routine tasks can enable your small business to save money and run more efficiently and effectively.

Cybersecurity protects a business’s critical systems and sensitive information against cyber-attacks and data breaches. There is an impressive range of security software available that include firewall protection, VPN and antivirus malware capabilities.

Social engineering attacks, such as phishing and whaling, manipulate individuals to reveal sensitive information. To defend against these attacks, your business must educate employees, implement strong cybersecurity policies and have protocols for reporting suspicious behaviour.

Cybersecurity encompasses online protection and physical infrastructure security. It’s no use having sophisticated online protection if anyone can just walk into your office, pick up a laptop and go back out the door! Measurements like locked doors, security cameras, encrypted traffic and firewall management can ensure cybersecurity on all levels.

Cloud computing is the process of delivering computing services over the internet, providing businesses with access to computer resources on demand. Cloud computing can allow businesses to take advantage of increased storage and computing power, share resources and see cost savings as resources are shared among multiple users.

Cloud computing also offers remote work opportunities and allows your business to access information from any location. Examples of cloud computing services include:

• Google Drive
• Slack
• QuickBooks

Augmented Reality (AR) and Virtual Reality (VR) are technologies that change how we interact with the world around us. AR adds digital information to the real world, creating a hybrid environment that combines physical and digital. For example, the Google Lens gives the ability for customers to scan a product and check reviews, information and price comparisons. VR creates an entirely digital world in which the user has an experience in a fully immersive way. For example, The Oculus Quest by Facebook is a VR headset that provides fully immersive digital experiences.

AR and VR both have the potential to revolutionise a wide range of industries. While AR enhances our experience of the real world, VR offers an entirely new way of interacting with digital technology. Small businesses can use VR and AR to create engaging and interactive customer experiences. Many companies also implement VR and AR for employee training.

Advanced connectivity refers to the integration of various technologies that enhance communication, collaboration and transactions in your business. This includes technologies such as instant messaging, online chat, video conferencing and high-speed internet. Platforms like Slack and Zoom offer instant messaging and video conferencing. These technologies allow teams to communicate and collaborate effectively in real time.

By using these advanced connectivity options, your business can increase its reach and engage with customers from any location. 5G and cellular networks allow businesses to tap into new revenue streams and reach more customers.

Online chat allows businesses to communicate with their customers and clients through a web-based interface. This technology enables businesses to provide instant support and improve customer satisfaction.

These technologies have the potential to revolutionise various industries by automating mundane tasks, enhancing customer experiences, and improving communication and collaboration. Your business can use digital technology to stay competitive and ahead of the curve.

The Lincoln Be Smarter programme can help small businesses access grant funding and expert consultancy to integrate digital technology into their operations.

If you’d like to speak with an advisor about how we can help you integrate digital technology systems into your business, get in touch with us.