Business cards convey key information about your business – such as your contact details and address – which your interested customers can use to learn more about both you and your business. 

Digital versions offer a high amount of value for your business – read this article to find out more about why you may want to start using digital business cards, what information to include and some platforms you can use to create your own.

Digital business cards have many benefits over physical cards: you can personalise them more easily, make multiple versions and utilise it as a marketing tool. They are often available in app format, making them more sustainable and cheaper than paper ones.

Many digital business cards come with a QR code but you can also share them easily through email, text and social media. They are a good way to integrate technology into your company, and you may even see a return on investment if they’re successful.

However, using them may take time to adapt to at first (especially for those who haven’t heard of the concept) and if your device isn’t charged, you won’t be able to use a digital business card.

Over 80% of business cards are thrown away in a week, so make an impact with a digital one. There are no space constraints with a digital business card – you can link directly to your website and share multiple social media handles at once instead of listing every unique username and overwhelming whoever you’re talking to.

Using a digital business card means you’ll also be able to share your details more easily – you don’t have to attend a conference and mingle if you create a QR code and put it somewhere prominent. Also, you have the ability to track metrics such as number of card scans, performance rates and also the time and place people are accessing your business cards. Digital business cards are more interactive, meaning you can foster communication more easily.

Using a click-to-call functionality means just clicking on your phone number would allow a person to call you immediately. And you can also update your information in real time. In addition to this, you can save on production costs and be more sustainable by removing the need for printing. This also means that there is less wait time – with nothing to print, deliver and edit in the event of an inevitable mistake, digital business cards are instantaneous.

1. Sign up and make an account with your chosen provider.
2. Fill out your basic information, such as your name, location and occupation.
3. Now you can start designing your digital business card, choosing images and colour schemes.
4. After that, add extra details such as your contact information or social media profiles.
5. With all the elements in place, you can customise the design and then generate a code to share it with.

HiHello allows you to seamlessly manage contacts, as well as offering you a ‘self-healing address book’ which automatically updates with the latest information for your contacts.

Mobilo cards can be used for both online networking and virtual events, with their cards being used by over 3 million people worldwide.

Using a Blinq business card means you never miss an opportunity to grow your network, and they even offer NFC cards.

Digital business cards are a novel way of introducing technology into your business – they’re innovative as well as cost-effective. There are many other ways of digitalising your business; to find out more, read some of our other blog posts or get in contact with the Lincoln Be Smarter Scheme.

The Lincoln Be Smarter programme can help small businesses access consultancy to more easily navigate a technology-driven world. Contact us to learn more about digitalising your business.