Building an app may seem daunting, but with the availability of user-friendly app development platforms, small businesses can develop their own apps..

There are several app possibilities, and some popular app categories to explore include:

• eCommerce apps
• Loyalty and rewards apps
• Delivery and logistics apps
• Customer service and support apps
• Educational or training apps

Choosing the right kind of app for your business depends on the goal you are trying to achieve. It is important to clearly define the purpose and features of the app. Determine why you want to create an app and what features and functions it should include. This will help you stay focused during the development process.

Below are some suggestions of easy to use app building platforms to consider:

Appy Pie: Appy Pie is a popular no-code app creation platform that enables small businesses to create mobile apps without the need for programming knowledge. It has a drag-and-drop interface and several capabilities, such as eCommerce connection, push alerts, and social media integration.

GoodBarber: GoodBarber is an app development platform that focuses on providing high-quality design and user experience. It offers a visual app builder, customisable layouts, and a variety of features like push notifications, loyalty programmes, and in-app purchases.

AppInstitute: AppInstitute is a DIY app builder that specialises in serving small businesses. It offers a selection of themes that can be customised, functions like loyalty programmes and appointment scheduling, and simple interaction with well-known platforms like Shopify and WooCommerce. With AppInstitute, you have the choice of building the app yourself or having AppInstitute do it for you.

BuildFire: BuildFire is a no-code app development platform that allows small businesses to easily create unique mobile apps. It offers a variety of templates, pre-built features, and interfaces with well-known programmes such as WordPress and Shopify. BuildFire also provides analytics and real-time app updates. BuildFire is more expensive and provides more support when compared to Appy Pie, GoodBarber and AppInstitute.

• Improved Customer Engagement: Customers can connect with brands directly and specifically with mobile apps. Businesses can use push notifications to increase consumer engagement and loyalty by sharing special deals and providing real-time updates.
• Better Customer Experience: Apps enable businesses to provide a more smooth and convenient customer experience. Customers can use the app to browse items or services, make purchases, book appointments, and get support. This ease of use boosts consumer satisfaction and encourages repeat business.
• Increased Visibility and Branding: Having an app boosts the visibility of your brand on users’ mobile devices. Your app icon serves as a continual reminder of your company, assisting in brand awareness and keeping you top-of-mind with customers.
• Competitive Edge: While not all small businesses have their own apps, owning one might provide you a competitive advantage. It indicates your dedication to embracing technology and offering clients with cutting-edge solutions, distinguishing you from competitors who may rely primarily on traditional channels.

Small business app development platforms have revolutionised the way entrepreneurs approach app creation. If you want funding to help build your own app, the Lincoln Be Smarter scheme can help cover 50% of the cost through grant funding. Get in touch with us at Lincoln Be Smarter if you would like to find out more.